Built to connect students across Newfoundland and Labrador
Distance shouldn't determine access to education. We started Routepath because students in remote communities deserved the same quality instruction as those in urban centers. Geography creates barriers, but technology removes them.
Our platform delivers live lectures on AI applications in marketing and advertising to learners across the province. Students log in from St. John's, Corner Brook, Labrador City, and dozens of smaller towns—all joining the same classroom at the same time. Real instructors, real questions, real discussions.
Marketing professionals need to understand how AI transforms campaign development, audience targeting, and content creation. We break down complex algorithms into practical applications. Students learn by analyzing actual campaigns, examining data patterns, and building their own AI-assisted strategies.
We measure success by student outcomes. Alumni work at agencies throughout Atlantic Canada, applying what they learned to real client challenges. Some manage digital campaigns for national brands. Others consult independently, helping local businesses adopt AI tools effectively.
